Apple Music Rewards system prototype

Programs Used | Bolt.AI, Figma, Miro, Procreate.

In this project, I explored how to elevate the Apple Music customer experience by integrating an innovative rewards feature. Through customer discovery, market opportunity analysis, and A/B testing, I identified key user needs to develop a new feature prototype.

This process involved in-depth research, iteration, and testing to ensure a seamless and engaging user experience. The final result was a functional prototype designed to enhance how users interact with their music.

Initial Sketches

Based on the research conducted, I pinpointed a spot that could be strengthened with a new feature. That spot is engagement and the user’s connection to the app. Based on this, I prototyped and proposed a gamified rewards system where the more the user listens to music on the app, the more points they achieve, and therefore, the more prizes they unlock.