This is a comprehensive content strategy plan I developed for the Amicus Curiae Pre-Law Society at Miami University to enhance audience engagement and streamline their social media presence. I started by conducting user research, rhetorical analysis, and usability testing to identify gaps in engagement and content variety.

I synthesized the findings to propose a structured approach using Instagram as the primary platform, an editorial calendar for consistency, and interactive content formats to foster a stronger community connection. The strategy ensures a balance of professional and engaging content, reinforcing Amicus’s mission while increasing visibility and member involvement.